Harbor

01 — The Problem

A B2B treasury startup competing against incumbents with deeper pockets needed to look established without looking sleepy.

02 — The Approach

A geometric mark, a quietly modern type pair, and a tightly constrained palette. We pressure-tested it across compliance docs, sales decks, and the product UI.

03 — The Outcome

Closed three Fortune 500 pilots in the first quarter post-launch. CEO credits the brand for accelerated sales cycles.