Fieldnotes

01 — The Problem

A YC-backed field-ops SaaS needed to leap from 'PowerPoint and Helvetica' to a brand that read as inevitable in a category dominated by enterprise gray.

02 — The Approach

A confident wordmark, a precise data-visual system, and an investor deck template that holds up across 60 slides without feeling repetitive.

03 — The Outcome

Closed a $6.4M Series A within 11 weeks of the rebrand. Lead investor quoted the deck design in their memo.