Olive

01 — The Problem

A clean-skincare DTC launching into the most over-saturated category on the internet. Differentiation had to live in every detail, not in the manifesto.

02 — The Approach

Warm cream and terracotta palette. A serif wordmark with custom ligature. Editorial photography direction and a print zine for retail partners.

03 — The Outcome

Featured in three indie-beauty roundups in launch month; landed first wholesale account at Goop Beauty.