Northwind

01 — The Problem

A new specialty roaster opening their first café needed an identity that felt rooted in craft without leaning on the same vintage tropes the category is drowning in.

02 — The Approach

We built a system around a custom wordmark, a serif-led type stack, and a muted earth palette. Packaging uses an uncoated stock with one-color printing — practical, sustainable, and instantly recognizable on a shelf.

03 — The Outcome

Sold out of opening-week bag runs in 9 days. Wholesale accounts cited the bag as the reason they took the meeting.